This project is meant for those who sometimes feel overwhelmed by the world around them. Are you familiar with this situation - a three hour long computer work session stretches into a four or five hour session and you find yourself disengaged, out of focus, gravitating towards social networks, watching a short Youtube, the news or even a full episode or two on Netflix. Is that what you aim to do with your leisure?
Work instability, epidemics, political weather, climate crisis are different aspects of the VUCA reality: Volatility, Uncertainty, Complexity, and Ambiguity affect our daily motivation to stay active, pushing us towards apathetic behavior, which is expressed by moments of passivity during our daily interaction with computers. Media and technology conglomerates are designing means to hook our passive behavior and to feed us with more content.
UN_APATHY MOVEMENT is a self reflection tool, aiming to untie these automated hooks and to enable us to make sober decisions regarding our spare time.

The tool is made out of two actions: recognition and activation. The recognition console uses your webcam to track your body, head and eye movements, it evaluates your screen time and counts your passive moments.
When your apathy-bar is full with passive moments the second action appears: It is a call to play. You are invited to learn how to juggle balls, to Hula Hoop or to walk the slackline. Each one of these activities can be learned step by step. After fulfilling the activity the apathy-bar empties and you can choose to continue with your work or walk away from the computer screen.
Physical movement - Mental Movement. Studies point out a two-way channel between our body and our brain regarding physical activity and mood swings. It is shown that playful physical activity calling for moderate acquisition of a skill is particularly effective in increasing general self-efficacy and thus enabling us to return to action.
UN_APATHY MOVEMENT is utilizing our body’s learning mechanisms in order to increase general self-efficacy, decreasing apathetic behavior. Furthermore, the choice of circus activities is not only for their playfulness but also because they all have an element of uncertainty or lack of control simulating the real challenge - Dealing with VUCA.