The 21st Century is characterized by complexity. Today's processes are not independent nor one dimensional. Interdependence and multidimensionality are basic assumptions. In order to build an applied strategy and implement a sustainable change, an appropriate scope for action must be defined. Finding a common "language" at an early stage becomes essential.

A strategic plan provides a roadmap for achieving goals, but there are many barriers to its implementation. In practice, most strategies are not implemented. The reasons for this can be blind spots, cultural gaps and mistrust. In order to improve the efficiency of the process it is necessary to go back to the beginning. This playbook proposes transitioning from executing plans (strategic implementation) to creating a space for change.

Preliminary assessments will be required from the outset and throughout the process, to ensure all the relevant 'players' are onboard. Their needs and interests must be taken into account. Harnessing and sharing them will affect the effectiveness of change. If change evolves in a space proactively created, implementation has a better chance of success, when adapted to the existing reality in the field. How we enter into a field of complex challenges and rapidly create a common mutual language for the stakeholders may be the game changer.

A common visual language will allow for the visualization of strategy and facilitate cooperation creating a bridge between strategy and design management, and breaking through silos.

The playbook calibrates the 'bricks' that build the strategic process. The playbook serves as a framework for stakeholders from varying fields to create a mutual common language and infrastructure for multi stakeholder processes as the gateway to a space for change and collaboration, based on the skills of the design manager.